DuckChar_Logo_Sm

DUCKCHAR:
Premium Moulard Duck

CLIENT: Duck Summit, LLC

This duck is different and BSD had to make that clear. Moulard duck, which comes from France, cooks and tastes like steak. Duckchar needed to shift the perception of duck from a fancy food to something you could grill with friends. With bold graphics set against a craft paper background, this brand sits at the intersection of casual and quality.

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